*”Merger,” a New Keiichi Matsuda design-fiction video.
Merger is a new film about the future of work, from cult director/designer Keiichi Matsuda (HYPER-REALITY). Set against the backdrop of AI-run corporations, a tele-operator finds herself caught between virtual and physical reality, human and machine. As she fights for her economic survival, she finds herself immersed in the cult of productivity, in search of the ultimate interface. This short film documents her last 4 minutes on earth.
With automation disrupting centuries-old industries, the professional must reshape and expand their service to add value. Failure is a mindset. It is those who empower themselves with technology who will thrive.
Starring Sarah Winter
A bad system will beat a good person every time.
AMBUSH x Nike 3M Track Pants
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