Organizations need structure. Markets and enterprises need rules. As successful entrepreneurial businesses grow, they often come to believe that new, complicated processes will undermine their culture. But systematization need not lead to bureaucratization, not if people understand what the rules are for and view them as legitimate.
[T]he things people put on display inevitably generate a kind of inertia. In a world where we now have extraordinarily efficient ways of communicating and displaying, the question of who you are becomes incredibly complicated.
I think that brands are a part of this. When you surround yourself with certain kinds of objects, they become a public statement about who you are. There are hundreds of choices that are necessary to fill out your life with objects and things, and I think that requires an inner logic as well.
Maybe the modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of our lives…
[O]ur material choices as consumers are no longer trivial. They are now amongst the most important choices we make. They have consequences well beyond our own selves — they have global consequences… you’re saying to the world, “These are my values. This is the kind of world I want.